A simple idea during a dark time that Aurelio Ventrella Jr. CEO & Founder, had for a new business adventure. A hair and beauty salon that didn’t do any coloring nor cuts, only blowouts, brazilian blowout smoothing treatment and full-face makeup application.
At the age of 27 back in 2007, I found out I had breast cancer. Which was unbelievable, because only 1% of men get this deathly disease. My journey with breast cancer had begun. After all the surgeries said & done, I still had breast cancer. I felt that the only end result was death at times. So after all the surgeries , my doctors decided that I would undergo chemotherapy. This had lasted for long period of time, which was very draining & overwhelming. I did it all alone, kept it from my family and friends because I was embarrassed of having breast cancer.
where there’s a will, there’s always a way!Michelle Bouganem, My Grandmother
During my off days from chemotherapy (only when I was well enough), I would go to an traditional salon/spa for facial or massage. I needed the strength to keep fighting; at this point on my journey, I was losing hope. I had met about 14 different types of incredible women in the lounge area, which I had befriended over a period of time. I would meet them on different appointment days in the lounge area while waiting for my appointment patently.
Michelle Bouganem, My Grandmother 1924-2016
They would keep me very entertained with their gossip on each other, stories etc. I even started to look forward on my days off from chemotherapy. They would complain about not knowing their blow-dry pricing until the end of their service. They also felt’s that the hair treatments were an expensive service that didn’t lasts long for the price they where charged. They also mentioned not being able to schedule makeup appointments until the weekend. The traditional salons didn’t have a makeup artist on staff during the week.
never take no for answer! always find a Michelle Bouganem, my grandmother
I would hear this complains nonstop for months, it became embedded into my brain. At that point, I had got an idea! I said to myself, if I make it through the cancer, ill start my own business concept. A concept, that would charge one single price