Press Release

MACY’S HERALD SQUARE ANNOUNCES THE DEBUT OF oneblowdrybar 34th St. Herald Square Newest Hair Destination for the Best Blowout’s NYC.


oneblowdrybar is blow dry bar & blow out hair salon that offers unlimited blow out memberships for $200 monthly

Press Release for the blow dry bar brand oneblowdrybar 34th St. Herald Square in Macy's New York logo blow dry bar , dry bar

NEW YORK, NY – August 29, 2016 – Macy’s invites all style mavens to get a hair start on a fashionable fall with the official debut of oneblowdrybar® inside Macy’s Herald Square. Located “one below” within Macy’s multi-media millennial playground on the lower level of its landmark flagship store, this inviting new space will offer luxurious services for both hair and face in the form of wet and dry blowouts, up-dos, hair treatments and makeup services. Appointments are available during store hours with a private room available for parties and group bookings.

oneblowdrybar® re-imagines the department store blow dry bar hair salon concept with a modern and dramatic 1100 square foot blowout bar. Warm modern wood paneling is accented by eclectic lighting fixtures and custom ghost chairs and each of the nine styling stations are in direct view of state-of-the-art television monitors and equipped with a personal iPad. Clients may choose to go sleek and smooth with the “Madison” or simple and straight with the “Chelsea” when deciding between a variety of customization blowouts that are $40 with personalized makeup application $40 , & Brazilian Blowout smoothing treatments $140. Finally, in addition to assorted multi-blowout packages, one might be tempted to toss the hair-dryer with the $200 unlimited monthly blowout membership that is sure to turn heads.

“oneblowdrybar serves as the perfect accessory to the energizing line-up of services and amenities at Macy’s Herald Square,” states Patti Lee, General Manager, Macy’s Herald Square. “Our customers have always looked to us to provide an exciting and all-encompassing shopping environment, whether it be found in our beauty and fashion assortment, wide variety of dining options or in-store events and the addition of oneblowdrybar will truly complete our dynamic customer experience from head to toe.”
Says oneblowdrybar® founder Aurelio Ventrella Jr., “I worked on the corporate side of Macy’s early in my career before making a switch to pursue more entrepreneurial endeavors. To be partnering with Macy’s on the opening of my second salon is a dream come true, and I couldn’t be any prouder of what we’ve achieved together.”

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dade land in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online press-room at macys.com/pressroom.